Beyoncé Teams With Peloton for Partnership Benefiting HBCUs

Beyoncé and Peloton have formed a multi-year partnership to commemorate Homecoming season with Historically Black Colleges and Universities.

With this year’s celebrations shifted online because of the pandemic, Beyoncé and the interactive fitness platform have created a series of themed workout experiences available to Peloton members across several categories, including indoor cycling, running, yoga and meditation. The programs are inspired by Beyoncé’s 2019 Homecoming concert film and album.

Additionally, through Peloton’s app, the two are gifting two-year Peloton digital memberships with a full range of fitness classes to students at 10 HBCUs, including Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University. Students at participating schools can request their subscription through their school administrator.

Peloton will also pursue long-term recruiting partnerships at the internship and undergraduate levels at the HCBUs.

“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” Beyoncé said in a statement. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”